Selling any product creates competition.  Your job is to find a way to attract customers to your product in spite of the others similar to it.  One way to do this is to charge the same price, but offer your customer just a littler bit more than the competition does.

Taking articles you have previously published, giving them a new twist and turning them into reports can be just the edge you need.  You can offer these reports as bonuses to buying customers.  You might even want to create reports specifically for this purpose. Read the rest of this entry »